A UK company, producer of premium pork crackling is looking for wholesalers and distributors with good connections and experience within foods and snack sector to offer their products under a distribution agreement. The company offers wide range of flavours and packaging to be sold in bars, hotels, vending machines, grocery retail stores and in novelty gift stores.
The UK company was set up to produce and market a premium range of pork crackling snacks. The cracklings can be offered as an alternative to crisps or nuts snack accompanying a drink in the bars, pubs and hotels. The products are sold via wholesalers, retail stores, on-line stores also premium retail and on-line novelty gift stores in a glass jars. The company offers double cooked, made of fine ingredients pork cracklings. Flavours include original, salt & vinegar, sweet chilli, sage & onion, barbecue, maple syrup. The cracklings are supplied in packaging that ensures product's quality and safety, snacks can be ordered as: loose serve, in foil bags or in premium large/small glass jars. Having established the products in the UK over the last couple of years, the company now wants to enter new markets, both in Europe and beyond (in particular where the UK expats have a greater presence). Therefore the company wants to appoint of distributors and wholesalers who supply bars, pubs and grocery retail stores.
Innovations and advantages
The products are competitively priced and the company offers a range of supporting marketing materials to promote the product. The company is constantly innovating and is currently developing new, interesting flavours and product ranges.
Current stage of development
Already on the market
Market application codes
07002005 Other retailing
07003001 Wine and liquors
09003004 Distributors, imports and wholesalers
Type of partner sought
Partners should be distributors with interest in the product and good contacts in the hotel, bar/pubs or novelty gifts sector. They would be expected to promote the products in their area and work with the UK company to develop the market for these premium pork cracklings.