This UK manufacturer of power assisted exercise machinery has developed a comprehensive suite of equipment for the non-traditional gym user market. With a range of machines designed to isolate and assist exercise for each body part, the machines are popular with the more mature and less physically able. After a recent expansion in the UK, the company is now looking for distributors and agents overseas to promote the equipment and increase its presence internationally.
This UK based designer and manufacturer of unique power assisted exercise machines has been established for nearly thirty years, facilitating access to exercise for the non-traditional gym user such as the more mature, de-conditioned or less physically able. Unlike conventional exercise equipment which requires the user to provide the motive force, the power assisted machines are aided by an electronic power system enabling users to work passively or actively, dependent on ability. This makes the equipment popular for anyone returning to exercise after periods of inactivity, especially the elderly or those with mobility issues. The machines provide a sociable, accessible exercise solution for people of all ages and abilities and are particularly popular with the over sixties. This includes people living with conditions such as multiple sclerosis, fibromyalgia and post-stroke patients. The current suite of 15 machines provide safe exercise to all the major muscle and joint groups, helping to re-train muscle patterns, whilst at the same time stimulating the cardiovascular system to improve circulation. The machines are currently sold in the UK directly to public and private sector leisure centres, via independent retailers, or to the healthcare and rehabilitation sector. The organisation currently exports to the Middle East, America, Australia and a small amount to Europe. With an emphasis on after-sales customer service, sales and marketing advice and development of customer relationships, the company has built up a successful portfolio of satisfied customers who have benefited from not only the social value of the products, but economically also. Importantly, the equipment attracts income from a market that is not typically attracted to the traditional gym or leisure centre. The company is now looking to expand into new overseas markets, and is looking for agents or distributors who have experience and a well developed network in the leisure or health care market in their home territory.
Innovations and advantages
Below is a list of the current advantages and unique selling points of the company products: • All products designed and manufactured in the UK. • Unique power assisted technology which provides a solution for all exercisers, whatever their ability or mobility. • The products provide not only social value but also economic value. • Machines are currently used to manage and rehabilitate those living with conditions such as multiple sclerosis, fibromyalgia and post-stroke. • Appeals to non-traditional gym users including the elderly or disabled. • Suite of fifteen machines provides a full body workout in approximately thirty minutes. • Proven high retention rate of users as compared with traditional gym users on standard gym equipment. • Strong after sales customer service and market development advice for potential distributors or agents.
03003 Apparatus Engineering
11007 Sports and Leisure
Market application codes
07001004 Sporting goods, hobby equipment and athletics clothes
Intellectual property rights
Comments, number and date of patent
Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia, The former Yugoslav Republic of, Malta, Netherlands, Poland, Portugal, Romania, Russian Federation, Slovakia, Slovenia, Spain, Switzerland, Turkey
Type of partner sought
Organisations wishing to work with this UK manufacturer could be experienced agents or distributors of fitness equipment who have a well developed network in the leisure or health care sector in their home territory. With an excellent knowledge of the local economy, the partner must be target driven, with initiative and first rate commitment to quality of service for potential customers. In return this company will provide full support and training on products and expect to develop long term partnerships with people who are committed to support customers throughout the lifespan of the equipment and generate ongoing sales along the way.