A UK company specialising in the design and sale of children’s and baby furniture, with a modern and contemporary look, seeks distribution partners in several European countries.
The UK company designs and sells a growing range of children’s and baby furniture. The products are designed with a modern and contemporary look and the firm creates extra functionality and unique selling points with all its range. Its first product is a high chair which can be used in four different configurations and includes a complementary seat cushion. This product was launched in mid-2014 and is already being stocked by a major UK retailer and several independent stores. In early 2015, the firm will be launching three new products: a co-sleeper (used alongside the parents’ bed), a cot and a dresser. The firm has already started to sell the products abroad and is keen to expand its international activity through the appointment of distribution partners throughout Europe. Partners would be required to sell its range to national retailers, independent stores and through recognised and quality websites.
Innovations and advantages
The four-in-one high chair is unique, as it converts into four different modes and there is no other product on the market that has this functionality. This point of difference will be attractive to a distributor’s market and the company aims to provide the same unique points in its other products. The firm has won awards in the UK from a specialist parents’ website and is small, therefore the point of contact would be at a very senior level, minimising bureaucracy in the relationship.
Market application codes
07004003 Home furnishing and housewares
Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Hungary, Iceland, Lithuania, Netherlands, Norway, Poland, Portugal, Russian Federation, Sweden, Switzerland, Turkey
Area of partner's activity
It is expected that the partner will be established as a distributor in the nursery industry. This will mean that they have established contacts with retailers in the sector at a national, regional and local level. They will also have a clear understanding of the market demand for nursery products in their country, awareness of competitors, price points, marketing and a well-trained sales team.