Европейская сеть поддержки предпринимательства

(Российское представительство)

UK company seeks distributors for inflatable child car booster seat

Profile ID: 19647

Profile type: Business offer


This UK company seeks distributors for an innovative inflatable, portable, child booster seat which is perfect for use in cars for holidays, rental cars, taxis, coach journeys, school trips or car pooling. They are particularly interested in entering the auto accessories retail market.

Offer description

This award winning UK business designed and developed an inflatable car booster seat which led to the setting up of their company in 2009. They started by selling the booster seat online and then launched their product in the UK to independent retailers in 2010.The business has grown since then and now exports to over 27 countries globally and is stocked by major retailers such as Walmart, Amazon, Halfords, John Lewis and Target. The company seeks to build on this growth and enter new markets where transport regulations have created a need for child car booster seats. The seat is suitable for children aged between 4-11. It easily inflates by mouth, taking less than 20 seconds by blowing into the air valve,. It neatly folds up when deflated for convenient storage into its very own stretchy bag. The booster seat has won design and innovation awards including Mumsnet, Mother & Baby and Practical Parenting. The booster seat is fully crash tested and meets all EU & US regulations. It can be considered as the functional equivalent of any rigid booster seat. It is 50% lighter and arguably the lightest car booster seat on the market. There are no direct comparators on the market of the same quality and standard. The company has also designed a range of products to compliment their signature booster seat. The company seek distributors to introduce this product in new territories and increase their market share across Europe. They are particularly interested in entering the auto accessories retail market.

Innovations and advantages

The company has been producing these booster seats for 8 years and has a number of successful distributors in Europe. Potential partners could become part of this success story in distributing a product that is affordable, comfortable, colourful and reusable. The booster seat fully complies with all Europeans Standards for safety and is made with 100% safe materials which have been tested in an accredited laboratory for different hazard substances. A unique selling point is the ability to fit three booster seats in a row perfectly, even in the smallest cars. Other features to note include the shoulder belt positioning clip which ensures that the vehicle shoulder belt sits across the center of the chest, with added belt positioning clip for extra comfort. The clever side clips position the lap belt perfectly. There is limited competition on the market which meets the quality and standards of this product. The company will provide marketing materials and support to the distributor.

Market application codes

07004008 Other consumer products

Profile date



Area of partner's activity

The company seek potential parters who have expertise in the retail trade, distributors, wholesalers and specialized stores and shops for baby and child goods in their respective countries. The company would also like to make contact with distributors of auto accessories, as this product could be sold along side standard travel auto items. The preferred partner should be able to identify demand for the product in their country and make connections with potential buyers. The company is ready to enter a long-term distribution agreement for its products with the right partners. A meeting should be held at the partners premises to discuss contract details etc, at which they should produce letters of reference from other clients.


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Союз Инновационно - Технологических Центров России

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+7 (499) 720-69-19

+7 (495) 692-97-11


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