A Romanian producer of organic dried apples wants to find distributors of its products in other European markets. The company is also interested in attracting investors, in order to expand production capacity and product range.
A newly established Romanian producer of dried apples of organic origin is interested to expand sales via distributors in other European markets. The company has been selling their dried fruit on the Romanian market in supermarkets in larger cities. The products are considered to have a higher quality than standard dried apples as the process used to make them is very close to the natural drying process; many steps in the process are performed manually and not automatically and the preservation of the product is made by its own amount of sugar. The company has a good, reliable organic supply chain and is interested in expanding to new markets in other European countries by identifying reliable distributors, able to help bring their products into mainstream supermarkets and health-food shops. The company can see the potential for other dried fruits using the same sales channels and is interested to expand its production capacity and product range to include other fruits and vegetables. As a result, it is interesting in finding an investor willing to assist in the procurement of new production capacities under a financial agreement.
Innovations and advantages
- the high quality of the raw material used - taste different from the products offered for sale, since drying is done on wood site, which gives the final product a special ‘perfume’ - the preservation of the product is made by its own amount of sugar, without adding additional preservation elements; by contrast, the majority of the fruits existent on the market are dipped in syrup in order to obtain longer preservation time - obtained through a technological process that is very close to the natural drying
Market application codes
07003002 Health food
Area of partner's activity
The company is interested to enter new markets reaching distribution service agreements. The distributor must have strong knowledge about the new market and about the regulations and standards required. Other objective is to expand its production capacities and products range in order to be able to dry others fruits beside apples or even vegetables. For this, the firm wants to close an financial agreement with an investor.