Italian company, which has developed a platform for the application of augmented reality to the cultural heritage sector through wearable devices, is looking for partners to expand its business abroad. The company is looking for a distribution services agreement, but considers also joint venture or licence agreement.
The Italian company has developed a technologic platform specialised on augmented reality for the cultural heritages through wearable devices. The company is the leader in this field. Augmented reality, or computer-mediated reality, is the enrichment of human sensory perceptions through information electronically manipulated and represented in a way that would not otherwise be perceived with the five senses. Head Mounted Devices (HMD) are worn on the head or as part of a helmet, they mainly function as a display (monocular or both eyes). Recent developments also provide the audio service, WiFi connectivity and BT, as well as sensors for the detection of the movement of the head. Glasses are currently available on the market and are a light version of Head Mounted Devices (HMD). These devices have the considerable advantage of being worn like regular glasses and provide therefore very spontaneous interaction with the surrounding environment, enriched by new dimensions offered by technology. These devices are latest generation viewers and this model allows a fast implementation of different solutions for cultural sites. The product is highly adaptable for different sites (museums, archaeological sites, tourist routes, outdoor sites etc.) The company has also secured strategic agreements with expert content authors for the creation of multimedia archives and 3D. Competent experts in business and technology such as in cross-media storytelling take part to the project and are able to develop and manage complex plans in cultural sites. The company is the first one in the world having developed a technologic platform specialised on Augmented Reality for cultural heritages. It operates in a context of great potential, as cultural heritage is largely under-valorised and at the same time represents a unique asset in Europe. This is a fruitful ground even for private investors, in addition to public funds, recovering a lot of unused resources, skills and energies. The company has already developed partnership with museums throughout promotion and co-marketin activities. The model is based on the principle of partnership with cultural sites in order to create a win-win cooperation, based on revenue sharing with cultural sites, coming from the rental fee of the devices. The company is looking for distributors in order to expand its business abroad. The company considers also joint venture or licence agreement.
Innovations and advantages
The company’s management has a long lasting international experience in the cultural sector and over the last years has had an important role on the patronage, support, realisation and production of numerous initiatives. Their devices are latest generation viewers and their model allows a fast implementation of different solutions for cultural sites. The product is highly adaptable for different sites. The company has also secured strategic agreements with expert content authors for the creation of multimedia archives and 3D.
01 ELECTRONICS, IT AND TELECOMMS
01005001 Cultural Heritage
Market application codes
07001007 Other leisure and recreational products and services
Type of partner sought
The ideal partner is a distributor with experience of the local legislation and who is able to provide minimum training and after-sale assistance. Type of partnership considered: distribution services agreement (but considers also joint venture or licence agreement)