An East of England company has launched a unique early learning product around first emotions for the 0-3 age group. It helps young inexperienced parents develop the emotional intelligence of kids through scientifically guided methodologies. The system, along with product support and development support, is offered to distributors in the online education sector. The English company offers support with user community engagement and interaction. Distribution services agreements are sought.
An East of England company has launched a box of products for early emotional intelligence development through play. Developed in collaboration with experts in Cambridge, UK, and beautifully designed, it has unique educational methodologies and multisensory toolkits. The set contains 5 storybooks, songs, a puppet, 5 emotion toys, a parent’s guide, an activity book, song book and songs (online or CD). The set therefore provides both guidance on parenting techniques and a range of tools to help parents implement the theory. The system has been designed for children up to the age of 3 with learning through play integral throughout; the method also develops other cognitive, social and language skills. The company is now looking for European partners/distributors to proactively introduce the system in their countries. In some countries, a fully English version is acceptable; in others, help with localisation will be needed from the partner. The system is a high-end product with high margins. It needs to be introduced not in shops but through online sales accompanied by engagement and support for the user community. The English company provides excellent product support. They also have a very talented product team for future developments for national markets. As they are still small, they can have very flexible collaboration and exchange with partners. Type of agreement: distribution services.
Innovations and advantages
This is a unique product with no direct competition. It allows for high margins for distributors. The UK company is small and flexible and can offer future partners excellent product support and development support for national markets.
Market application codes
07001003 Toys and electronic games
Type of partner sought
A typical agreement would be distribution services but the UK company is really flexible with the nuances. They are willing to apply different models so as to fit the partner profiles. The latter may be SMEs but even individuals have successfully started collaborating with the UK company. An ideal partner will have some of the capabilities: 1. Early Learning Specialist 2. Female Customer Base 3. Marketing 4. Ecommerce 5. Importing Goods 6. Retail Partnerships