This Austrian company designs, produces and distributes high quality boxer shorts. They are made of certified poplin cotton (oeko tex 100 standard) and dyed with environmentally friendly dye. For the choice of suppliers the company applies social and quality criteria. The boxer shorts are long lasting and fit for frequent laundering. The company is looking for sales agents or distribution partners mainly in western and northern Europe but they are also open for partners in other regions.
This Austrian company designs, produces and distributes high quality boxer shorts. The business idea addresses a perceived lack of boxer shorts on the market that are at the same time well designed, produced in a sustainable manner and of long-lasting quality. The raw materials are carefully chosen from suppliers in Spain. All boxer shorts are made of certified poplin cotton (oeko tex 100 standard) and dyed with environmentally friendly dye. Manufacturing takes place in Portugal. The manufacturer was chosen according to quality criteria as well as social criteria. Sustainability along the whole production and distribution process (including packaging) is an important part of the company’s philosophy. As a special feature up to two capital letters (initials) can be embroidered on the boxer shorts.
Innovations and advantages
These young entrepreneurs have tried out many existing shorts on the market, but were unsatisfied with fitting, quality and design, so they started to develop own models. Several aspects distinguish this product from common boxer shorts: - They are of long lasting quality and are fit for frequent laundering - In the whole production and distribution process strict ecological and social criteria are applied. This makes the product attractive for the increasing share of consumers who pay attention to social and environmental criteria when making their choices.
Market application codes
07004001 Clothing, shoes and accessories (including jewellery)
Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Russian Federation, Sweden, Switzerland, United Kingdom
Area of partner's activity
The company is looking for two types of partnerships: - a sales agent who would like to take the boxer shorts into his range of products, or - a local distribution partner. Possible distribution partners are clothes shops with underwear departments, specialised shops for underwear, shops specialised on sustainable/ecological apparel, gift shops (the boxer shorts come in pretty boxes that lend themselves ideally to being used as original presents).