A Polish IT company specializes in collecting and analyzing big data. One of the fastest growing products of the company's business is a solution which provides knowledge for the retail industry about the purchasing behavior of clients buying in brick and mortar stores. The company has carried out successful implementation in the Polish market and seeks international growth. It seeks partners willing to engage in a joint venture agreement.
A Polish IT company that specializes in big data analysis collects and extracts value from various data sources. The company has developed a retail analytics platform for brick and mortar stores. The system is based on the communication between beacons and the client's smartphone. The analytics platform provides the following features for the retails store owner: -Detailed measurement of off-line customer traffic, -Conversion from the external space traffic to customers entering the store area, -Conversion from persons entering to buyers, -Identification of returning persons, -Identification of basic demographic data, -Precise measurement of off-line customer flow in store, -Possibility to manage the display in order to increase sales, -Retargeting of customers, -Possibility of sending information about discounts on products that have been verified by customers but not purchased, -Possibility of combining information on customers coming from e-commerce with information on off-line customers. The company seeks partners willing to engage in joint venture in local market and work actively on business development for the product. The company wants to build a partnership based on a common commitment and share the profits in rewarding way.
Innovations and advantages
Advantages: 1) already implemented product 2) business knowledge acquired on the Polish market 3) transparent business model for both sides The software is made available in full in SaaS (software as a service) model, i.e. implementation is not required, The product does not have to integrate with IT systems - a service fee grants full access to the analytical panel. All the store owner has to do is purchase the beacons to be deployed in an off-line facility.
01003010 Databases, Database Management, Data Mining
Market application codes
Intellectual property rights
Area of partner's activity
The company wants to build a partnership based on a common commitment and share the profits in rewarding way. An ideal partner is company willing to engage in a joint venture agreement in local market that meets the following criteria: 1) knowledge of the local retail market 2) business contacts which could be monetized 3) contact to companies that deploy mobile apps on the local market