Европейская сеть поддержки предпринимательства

(Российское представительство)

A leading UK brand of high quality router technologies for the woodworking industry including router cutters, jigs and router accessories seeks partners for a distribution services agreement

Profile ID: 19705

Profile type: Business offer


An established UK company with over 60 years of woodworking experience in the development of high quality wood cutting router cutters, jigs and accessories; with an existing overseas distribution model and who wishes to grow their export market by finding new partners such as tool shops and e-commerce platforms seeks a distribution services agreement.

Offer description

This well established UK company has been designing and developing wood cutting router technologies since 1955 and during this time they have built a recognised brand with a strong reputation for high quality. The company operates in three key market segments: Professional carpentry and woodworking – and industrial range aimed at the most demanding applications in manufacturing and woodworking Trade range products – aimed at the building trade, the product range is optimised for increased productivity and maximised profitability for onsite routing and joinery applications. Craft and home DIY (Do It Yourself) - suitable for a range of DIY users from first time users to craft enthusiasts. The range is priced to offer a high quality product that is affordable. As well as a comprehensive range of router cutters, the company has also developed a range of custom jigs to enable customers to achieve routing tasks that would normally require much more specialist machinery. Examples include worktop jigs for kitchen fitting, mortise and tenon jigs for joinery applications, letterbox jigs and hinge jigs for door hanging. The company also offers a full range of routing accessories to provide the customer with a “one stop shop” solution to their routing needs. In recent years the company has established a successful online business and is keen to involve distributors in this model. The company is looking to expand their export sales and is now looking for new partners, ideally tool shops or online e-commerce based suppliers of tools who want to increase their product range and offer high quality routing products for a distribution services agreement.

Innovations and advantages

The company has its own R&D department and is constantly developing new, innovative routing machinery and technologies into the market, exactly how the company has been able to establish itself as one of the leading brands in this sector. The company has an established distributor model and hence is able to support new distributors in a variety of ways including : a) Product training b) Support for trade shows and exhibitions c) Initial advertising support d) Display materials and assistance with merchandising e) A strong in house marketing team The company offers one of the most comprehensive ranges of routing products on the market that are recognised in the industry and being of a very high quality regardless of the market segment they are targeted at. As a result the brand is well recognised and respected. The company offers a range of jigs designed in house to offer the smaller tradesman facilities to enhance the capability of their router machinery and achieve complex routing tasks without the need for expensive equipment. There are numerous videos available via ‘YouTube’ to support the products with easy to follow visuals on the use of the tools and jigs.

Current stage of development

The company is well established in the UK and has established a strong overseas distributor model in countries including the United States, Australia, Norway, France and Germany. They are keen to expand this network further to grow export sales.

Technology keywords

02002009 Machine Tools
02002010 Machining (turning, drilling, moulding, planning, cutting)

Market application codes

07001007 Other leisure and recreational products and services
08003001 Machine tools, other metal working equipment (excl. numeric control)
08003007 Other industrial equipment and machinery

Comments, number and date of patent

Exclusivity rights for some ranges apply, information available to interested parties

Profile date



Area of partner's activity

The company is looking for physical retail outlets i.e. tool shops and DIY tool shops with or without an internet presence and/or web only e-commerce platforms selling tools and related equipment for a distribution services agreement. The distributor should have strong skills in English as they will be required to translate company literature such as instruction manuals, catalogues and websites. If the distributor has multiple retail outlets in any country, the company would be looking to ship to a single distribution point so would expect the distributor to have internal logistics in place to distribute product to their outlets. The ideal partner should be able to market both brand and product confidently and demonstrate good knowledge of the routing industry supporting the brand with native language where required. The ideal partner should also be well established in their own market with a good customer base from which to commence marketing activities using media such as e-News to launch the brand, advertise promotions, highlight events such as exhibitions and trade shows.


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