A French SME specialised in design and manufacturing of baby accessories has developed a unique concept. The SME proposes to customise cuddly-toys. All the products are made in France and are high quality. The SME is looking for international partners able to deploy the cuddly-toys and the customisation system worldwide. The French company is interested in distribution services agreements or in commercial agency agreement.
The French SME is specialised in design, manufacturing and selling of high quality baby accessories. The SME has developed a new service enabling to customise baby cuddly-toys. Final customers can choose the cuddly toys’ design and tissues thanks to a user-friendly web configurator. The customisation can be done online or on connected devices located in physical stores such as baby accessories stores or toys stores. Users can choose the toy's shape, tissues' colors and motifs and can choose to add an embroidery or an accessory such as a a music box. The price is calculated in real time during the customisation process. That is to say users can check movements in the price according to the options he chooses. Once the customisation process is completed, the product is sent by post. Product’s design and tissues are modern and perfectly cope with nowadays lifestyles. The SME is currently extending the customisation concept to all the textile products dedicated to baby’s rooms. All the products are manufactured in France and their quality is guaranteed. All the cuddly-toys are made with tissues certified OEKO TEX standard 100 which is is an independent testing and certification system for textile raw materials, intermediate and end products at all stages of production. The SME would like to negotiate distribution services agreements or commercial agency agreements with international partners in order to access new markets. The partners sought should have good networks in the baby accessories and toys sectors. All the tailor-made cuddly toys package (toy, web configurator and connected device) will be distributed. The French company will be in charge of installing and servicing the connected device and will provide IT support to its partners. Priority is given to Asian countries such as Japan and China where the baby accessory sector is successful but all proposals will be considered.
Innovations and advantages
The company offers an innovative shopping experience in the baby accessories sector. Thanks to a web configurator, final customers are enabled to choose cuddly-toys’ design and tissues online or in stores. As a result, every cuddly-toy is unique.
Market application codes
07004001 Clothing, shoes and accessories (including jewellery)
07004003 Home furnishing and housewares
09003004 Distributors, imports and wholesalers
09004003 Textiles (synthetic and natural)
Intellectual property rights
Type of partner sought
The French SME is looking for distributors and commercial agencies able to deploy the customised cuddly toys on new markets. The SME is interested in distribution services agreements and in commercial agency agreements. The partners sought should be able to deploy the wholepackage (toy, web configurator and connected device) in physical stores such as baby accessories stores and toys stores. The French company will be in charge of installing, servicing the connected device and will provide the IT support required. The partners sought should be able to deploy the products on new markets abroad. They should have established networks in the baby accessories sector and have good links with baby and toys stores. No IT skills are required.