An Italian SME is looking for partners to participate to H2020 ICT-21-2016 Support technology transfer to the creative industries. The project consists in developing a Cloud SaaS (Software As A Service) tool to generate the templates for the personal animation and video. The partner should be an SME operating in the creative industry with a portfolio of end-users to which testing the "personalized Video" and Interactive Communication. Call deadline: 26th of April EoI deadline:15th of April
This project is led by an Italian SME, which developed a brand new technology for personalised animations, allowing the customisation of videos including text rendered throughout the animation and the related audio, based on a Cloud SaaS tool. The SME proposing this project has the technical and operational skills to develop these new technologies, being capable of generating and delivering personalised animation in a very large quantity (e.g. billions of animations per year). Its experience and background in the production and delivery of documents in large quantities gives the possibility to integrate into a CCM (Customer Communication Management) platform these new types of documents, namely "personalized Video" and Interactive Communication in general. Some pre-feasibility studies were already carried out for the generation of individual "personalized Video" and Interactive Communication which have shown good potentials. These new channels will increase customer retention, reduce paper-based communication and simplify the adoption of digital communication media by offering import and export facilities. Personalised videos are already being used by large enterprises to more effectively deliver communications to their clients. Thanks to state-of-the-art technologies in video making and advanced algorithms, enterprises can offer to their clients fully customised information experience, such as personalised greetings and visual elements, guiding their customers through their dedicated communication. However, personalised videos are extremely expensive: an enterprise that invest in such a distribution channel must face an average cost of $ 0,3 per view, which comes after a template designing and realisation phase which can cost up to $100.000. Clearly, SMEs are cut out of this market. The high costs that enterprise must pay to the leading providers are justified by the fact that all views are generated on the fly when the user accesses her own personalised video, and processed on servers property of the leading providers. Thus, the video providers must maintain a highly stable and responsive set of servers, which inevitably has costs. The project can revolutionise the approach, offering personalised video, which can be processed directly at client side, hence removing the needs for expensive servers. This will allow to considerably reducing the costs for the clients, opening the market of personalised video also to SME’s. Moreover, the client side video is suitable for mobiles, making the proposal more enticing to a large customer base. Call deadline: 26th of April EoI deadline: 15th of April
Innovations and advantages
The project aims to develop new forms of customised and personalised communication channels, such as interactive and personalised digital videos. The main advantage of this innovation is that the personal animation directly communicate with customers and end-users (e.g. in energy, telecommunications sectors as well as in public utilities, etc.), providing periodic and/or special communications. Examples of this application could be: on-boarding communication for new customers, periodic communication connected to (e-)billing, personal and customised promotions, etc. The innovative aspects will be protected by a patent to request to the European Patent Office.
01001002 Digital Systems, Digital Representation
01003006 Computer Software
01003013 Information Technology/Informatics
01003018 User Interfaces, Usability
01004009 CRM - Customer relationship Management
Market application codes
01006004 Communications services
02007007 Applications software
02007011 Manufacturing/industrial software
07006 Other Consumer Related (not elsewhere classified)
09008004 Other utilities and related firms
Intellectual property rights
Other (registered design, plant variety, etc)
Comments, number and date of patent
A patent to request to the European Patent Office will protect all the innovative aspects of the project.
03/03/2016 12:00:00 am
Area of partner's activity
Type of Partner Sought: - not-micro SME operating in the creative industry with a portfolio of end-users to which testing the pVideo and Interactive Communication Tasks to be performed by the Partner Sought: - co-designing the tool to better adapt it to the needs of the creative industries - using and testing the tool to generate appropriate animations for its own customers - bringing the innovation activities and liaising with new end-users - ensuring that the project activities respond to the market demand The ideal partner, operating in the creative industries, will use and test the tool to generate animations and videos for their customers, since the project aim is to co-design the tool to better adapt it to the needs of the creative industries.