Enterprise Europe Network

(Russian partner)

Development of a new T-commerce technology for TV shopping

Profile ID: 16538

Profile type: Research Development Request


A Korean SME specializing in TV applications (Interactive data broadcasting systems) is preparing an international joint R&D proposal under the EUREKA programme. The project is about developing a new T-commerce technology for TV shopping. They are looking for a partner who can analyze set top box log and big data or develop a numbers-screen system. The proposal should be submitted by the third quarter of 2016.

Offer description

A report, The Future of TV shopping - Key Trends and Market Forecasts to 2017, by Gold Media shows the development of the four most significant European teleshopping markets, and they are Germany, France, Great Britain and Italy. Also, the study provides an overview of the market situation, business models, market players that teleshopping trends, including Smart TV, Video shopping or shopping through social media and mobile apps are growing bigger and bigger. A Korean SME specializing in interactive data broadcasting system has a great interest in this market and is willing to develop a new technology regarding T-commerce for TV shopping with a European partner who could provide a technology as described below. [Technologies that the Korean SME has] 1. Purchasing products by remote-control on TV 2. Sending push (personal) message from TV to Smartphone [Technologies that should be co-developed] 3. Statistical analysis of each customer`s STB(Set-Top-Box) 4. Multi-channel marketing system on TV 5. Displaying products on TV in real time 6. Standardization of N-Screen development (TV, Smartphone, Computer) A European partner should be a SME or a big company. The name of the project is “Development of a new T-commerce technology for TV shopping“, and the duration of this project will be one year. This Korea SME wants to submit a EUREKA project by the end of September, 2016 with a European company. Accordingly, the deadline of the EOI will be at the latest end of August, 2016

Innovations and advantages

- This service will enable TV viewers to purchase products in real time direct from their TVs - Notifications will appear on the screen with a brief presentation of products featured on programmes airing at that time and viewers will be able to purchase the products via their remote controls. - T-commerce service provider can control exposed products on TV by regional groups. For instance, the service provider can expose different products at the same time by region using T-Commerce when the company is simulcasting with many other countries. - Help the customer to shop on multi-devices quickly and easily. - A customer can purchase the products on TV directly, comparing the price of products on a smart phone at the same time

Current stage of development

The Korean SME has already finished the field test of the new T-Commerce technology in Korea. But they need to analyse standardization of Europe`s TV STB(Set-top-box).

Technology keywords

01003011 Electronic Commerce, Electronic Payment & Signature
01003018 User Interfaces, Usability
01004004 ASP Application Service Providing
09006002 Technical Standards
11003 Information and media, society

Market application codes

01001001 Radio and TV broadcasting stations
01001002 CATV and pay TV systems
01004003 Communications processors/network management
01004008 Other data communications
07006 Other Consumer Related (not elsewhere classified)

Intellectual property rights

Secret Know-how

Profile date

03/02/2016 12:00:00 am


Area of partner's activity

- Type of partner sought : an SME or a large company - Specific area of activity of the partner : T-Commerce, TV & Mobile application, ICT, Interactive data broadcasting - Task to be performed : → analyze set top box log and big data (or) → develop a numbers-screen system (or) → develop a TV or online payment system


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